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Media Analysis: Circulation/Audience Reach

Circulation is the number of copies of the publication were printed on given day and Audience Reach is the potential number of people who may have viewed or heard a broadcast.

Circulation/Audience Reach figures are not available for Newswire articles, as it is impossible to calculate. A newswire story will (by definition) be distributed and reprinted in an unpredictable number of sources.

The database containing Circulation/ Audience Reach figures is updated quarterly.

A note about Circulation/ Audience Reach in the Archives
Users should be aware that the circulation/audience reach figure attached to a story from the Archives will always be the current exposure figure, not the circulation at the time of article publication.

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