The Media Analysis Report functions are available from within the Clipboard or any Saved Folder. Before you can generate a Media Analysis Report, you must place the items you wish to analyze onto the Clipboard, or into a Saved Folder.
You may generate a report showing the media analysis for one topic, or a comparison of several topics. A "Topic" is equivalent to a Folder.
The Media Analysis Report is a printer-friendly report - once your report has displayed on screen, simply click the "print" button on your Web Browser. You may select which report elements you'd like to include in your Media Analysis Report. The elements available are:
A table containing the headline, source, date, Ad Value, Circulation/Audience Reach, Positive Sentiment, and Negative Sentiment for each article in your selected folder(s). Before generating the Media Analysis Report, you may choose the sort order for this table, using the drop-down menu on the Report Options page.
A bar chart depicting the total Ad Value for a Clipboard Folder separated by media type (Newspapers, Radio, Television, Magazine, etc.) If more than one folder is included in your Analysis, the bar chart will compare each folder in each Media Type category. The Ad Value by Media data will also be presented in a table above the graph.
A bar chart depicting total Ad Value for a Clipboard Folder by geographic region. Regions are: National; Ontario; Quebec; Prairie; Pacific; Territories; Maritime; International. If more than one Folder is included in your Analysis, the bar chart will compare each folder for each Region. The Ad Value by Region data will also be presented in a table above the graph.
A bar chart depicting the total Circulation/Audience Reach for a Clipboard Folder separated by media type (Newspapers, Radio, Television, Magazine, etc.) If more than one folder is included in your Analysis, the bar chart will compare each folder in each Media Type category. The Circulation/Audience Reach by Media data will also be presented in a table above the graph.
A bar chart depicting total Circulation/Audience Reach for a Clipboard Folder by geographic region. Regions are: National; Ontario; Quebec; Prairie; Pacific; Territories; Maritime; International. If more than one Folder is included in your Analysis, the bar chart will compare each folder for each Region. The Circulation/Audience Reach by Region data will also be presented in a table above the graph.
A bar chart depicting tone by geographic region. Regions are: National; Ontario; Quebec; Prairie; Pacific; Territories; Maritime; International. If more than one Folder is included in your analysis, a graph will be shown for each Folder.
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